Email: [email protected] 

Position: Lecturer

Biography

Mr. B Msimanga is a seasoned marketing lecturer with four years of academic experience and over ten years of industry expertise. He holds a Master's degree in Marketing, an MBA, a Postgraduate Diploma in Higher Education and Training (PGDHTE), and an Honors degree in Marketing. With a strong background in marketing education, Mr. Msimanga has taught a range of modules, including Events Management, Business-to-Business Marketing, Principles of Marketing, Hospitality and Tourism Marketing, Sales Management, and International Marketing. In his industry career, Mr. Msimanga developed and executed various marketing strategies for events management, honing his expertise in marketing strategy and execution. He is passionate about empowering students to become innovative marketing professionals, bridging the gap between academic theory and industry practice. With his wealth of knowledge and experience, Mr. Msimanga inspires and educates the next generation of marketing professionals.

Qualifications

Master of Business Administration (NUST)

MSc Marketing (NUST);

BCom Marketing Hons (NUST)

Post Graduate Diploma in Higher and Tertiary Education (NUST)

Courses being Taught

Principles of Marketing

Events Management

Hospitality & Tourism Marketing

Business-to-Business Marketing

International Marketing

Sales & Key Management

Research Interests

Customer experience

Digital Marketing

Artificial intelligence in marketing

Marketing technology and automation

Marketing strategy and planning

Trends in events marketing management

Community Service/Engagement

Ingutsheni Hospital patient pad drive

NUST Sports Association Marketing officer

Netball Trainer –Staff Association